Export Promotion Council for Handicrafts (EPCH) Roadshow, held during the Autumn Fair International in Birmingham - 8 September 2025

Consul General Dr. Venkatachalam Murugan highlighted India as a profitable and reliable sourcing destination at the Export Promotion Council for Handicrafts (EPCH) Roadshow, held during the Autumn Fair International in Birmingham on 8 September 2025. Addressing a diverse audience of international buyers, trade representatives and industry stakeholders, Dr. Murugan spoke about the expansive opportunities opening up in the wake of the India–UK Free Trade Agreement (FTA). He emphasised that India’s rich tradition of craftsmanship, coupled with its rapidly modernising manufacturing ecosystem, offers immense potential for British and global businesses seeking high-quality, sustainable, and competitively priced products. Dr. Murugan also underlined the strategic advantages of sourcing from India, including a skilled workforce, a growing export infrastructure, and government-backed initiatives that facilitate smooth trade partnerships. Encouraging UK businesses to explore new avenues for collaboration, he pointed to the strong cultural and economic ties between India and the UK, and expressed confidence that the evolving trade environment would foster mutually beneficial partnerships, further enhancing bilateral trade and investment.