The Heart of Bengal

The Trade Promotion Wing of DGFT, Kolkata is working with the Department of Panchayats & Rural Development, Govt. of West Bengal. The West Bengal State Rural Livelihood Mission (WBSRLM) is implementing ANANDADHARA, the flagship poverty eradication Programme of the government which seeks to organize rural women from poor households, build their capacities and strengthen their institutions for their gainful self-employment, enabling their families to come out of poverty. The mission also gives skilling inputs for deepening and diversifying their livelihoods repertoire, making them producers of exquisite hand-made products.

An exclusive brand containing various products directly manufactured by women Self Help Groups by the brand name Srishtishree has been created to promote and sell their handmade products. The product catalogue “The Heart of Bengal” containing select products is attached for your kind reference. For any queries regarding the products in the catalogue, please contact ANANDADHARA Panchayats and Rural Development,Department Govt. of West Bengal at wbsrlm@gmail.com or call +91- 9830792965 /+91-9433079597