Consul General Dr. Venkatachalam Murugan inaugurated the India Pavilion at the Spring Fair the NEC Birmingham on 02nd February, 2025

Consul General Dr. Venkatachalam Murugan inaugurated the India Pavilion at the Spring Fair the NEC Birmingham on 02nd February, 2025! Over 80 exhibitors from India Trade Promotion Organisation , Handloom Export Promotion Council & EPCH showcased India's rich heritage & contemporary offerings in Home Decor, Carpets, Jute Bags, Fashion & Accessories. The event, which ran from February 2nd to 5th, attracted participation from leading government and private organizations, including the Tribal Cooperative Marketing Development Federation of India (TRIFED), the Handloom Export Promotion Council (HEPC), the Export Promotion Council for Handicrafts (EPCH), Carpet Export Promotion Council (CEPC), Hindustan Textiles, John Umbrellas, Coco Fiber, Comnet, and Cannanir Guild. With a total of 80 exhibitors from India, the event offered a diverse and vibrant showcase of India’s rich cultural heritage and craftsmanship, particularly in textiles and handcrafted products. The exhibition featured an extensive range of products, with a special emphasis on India’s traditional and contemporary textile offerings, as well as its unique handicrafts and artifacts. Among the highlights were Kashmiri shawls, renowned worldwide for their intricate designs and luxurious feel, as well as handloom products from Kerala, Odisha, and Maharashtra. Kerala’s cotton and silk handlooms, especially from regions like Kanchipuram, continued to captivate international buyers with their detailed patterns and vibrant colors. Meanwhile, the handwoven textiles from Odisha, including the famous Sambalpuri and Bomkai saris, reflected the region's dedication to preserving its rich weaving traditions. CEPC also stood out with its variety of carpet products. These carpets, often produced using traditional techniques passed down through generations, were admired for their intricate designs and vibrant colors, making them a highly sought-after export product. The exhibition also highlighted the eco-friendly and sustainable products from various states, with jute products from West Bengal and wooden handicrafts from Rajasthan making a significant appearance. This year’s exhibition also brought forth a promising new wave of talent, with several startups joining in to showcase contemporary handicrafts and innovative designs. These emerging brands were not only preserving the traditional techniques of Indian artisans but were also adding a modern twist to ensure that these products appealed to the global market. The event offered a unique opportunity to showcase the diversity and creativity of Indian artisans, whose expertise spanned from intricate handwoven textiles to innovative, eco-friendly artifacts, making it a celebration of craftsmanship and tradition that continued to thrive across India’s regions. With the participation of these leading organizations and promising new startups, the exhibition was poised to strengthen the global presence of India’s export sector. The Springfair Exhibition ran through February 5th, providing a platform for businesses and international buyers to explore the finest textile, handicraft, and artisan products India had to offer. This year, more than 1 million products were displayed from multiple countries, with a special section dedicated to Made in UK products.